Ranked best-fit first. Each lead is researched, scored against the ideal CLC client, and given an outreach angle. LinkedIn links are public profile pointers for manual outreach - no profiles were crawled, in accordance with LinkedIn's TOS.
The FitCymbiotika is a confirmed Shopify DTC health/wellness brand at ~$30M/year revenue, running Meta ads, with a best-in-class stack (Klaviyo, ReCharge, Triple Whale, Attentive, Postscript) and a named decision-maker on LinkedIn — hits every core criterion cleanly; the legal action (Virun patent/IP suit filed 2022) is a single-source flag from an older case that does not indicate financial distress or fraud and should not demote the grade.
Path to StartAt $30M/year with an active subscription program (ReCharge + 30% subscribe-and-save prominently featured) and high-volume Meta traffic, the highest-leverage CLC opportunity is subscription funnel conversion and LTV optimization — James should angle in through the subscription/retention angle since that is where incremental revenue is largest at this scale, and approach Ryan Delany directly on LinkedIn as the identified decision-maker.
Ryan Delany is listed as Founder & CEO of Cymbiotika — identity confidence is low (LinkedIn matched by name, company link unconfirmed); treat background details as provisional.
Cymbiotika sells bioavailable supplements (liquid/gel formats) in the health and wellness space — bootstrapped to $150M+ ARR, then raised a $25M seed plus a separate $30M debt round; serious, scaled operation.
Stack is best-in-class: Klaviyo, ReCharge, Triple Whale, Attentive, Postscript — they're running a full retention engine with a named subscribe-and-save program (30% off, 60k+ active subscribers) and a structured free-gift threshold mechanic at $110.
They've built a differentiated subscription upsell flow at checkout with free product unlock offers — it's sophisticated, but that's exactly where untested assumptions compound at their volume.
How to open: "You're pushing hard on the subscribe-and-save angle — 30% off front and center, free month unlocks at checkout. What does your subscribe-to-one-time purchase ratio actually look like right now, and are you happy with where it lands?"
TOP 3 CRO OPPORTUNITIES
The checkout subscription upsell modal (free Golden Mind / Magnesium unlock) is a high-stakes intercept with no visible A/B testing signal — at $150M in volume, an untested modal is leaving measurable LTV on the table.
The product quiz ("Take the Quiz") exists but appears to dead-end without a clear personalized funnel into subscription — a significant missed conversion point for cold Meta traffic hitting the site with no purchase intent yet.
The $110 free-gift threshold mechanic likely moves AOV, but the gift selection step adds friction post-threshold — an unoptimized choice architecture at that moment is a recoverable cart abandonment risk worth isolating in a test.
The FitConfirmed Shopify + ReCharge stack, Meta/Facebook paid traffic signal active, $9.5M in funding, 64 employees — this is a real, scaled DTC wine brand with subscription infrastructure and the traffic volume CLC needs to run meaningful tests; revenue is unconfirmed but the funding, headcount, and 'build your box' + wine club subscription model all point comfortably above the $1M/year threshold.
Path to StartThe highest-leverage CLC entry point is the subscription and box-builder funnel — ReCharge + a custom 'build your box' flow with volume discount triggers is a conversion-dense area with real AOV and LTV implications that A/B testing can directly move; Malorie Avaline is the named decision-maker and likely reachable via LinkedIn, so James should validate revenue range and confirm who owns growth/CRO before investing further.
Tech stack
ShopifyReCharge
THE PROSPECT
We could not verify this person's public profile - founder background unconfirmed.
Avaline sells clean, organic wine DTC via drinkavaline.com — 64 employees, $9.5M in funding, revenue unconfirmed but scale signals are real.
Sophisticated stack: Shopify + ReCharge subscription infrastructure, a custom "Build Your Box" flow, volume discount triggers (15% at 12 bottles), and free shipping threshold — this is not a basic store.
The box-builder IS the funnel — AOV and LTV hinge entirely on how well that one flow converts, making it unusually high-leverage for CRO.
How to open: "The 15% unlock at 12 bottles is a strong AOV lever — are you actively testing how and when that offer surfaces in the box-builder, or is it largely set-and-forget right now?"
TOP 3 CRO OPPORTUNITIES
The volume discount (15% at 12 bottles) is announced in a top banner but there's no visible in-cart progress indicator showing customers how close they are to unlocking it — a classic drop-off point in box-builder flows.
The Wine Club and one-time purchase paths appear to coexist without a clear conversion moment nudging shoppers from single-purchase to subscription — ReCharge is installed but the subscribe upsell may be underleveraged at checkout.
Product tiles lead with tasting notes but pricing sits below the fold on hover — in a side-by-side box-builder context, price anchoring and social proof (review counts vary from 126–216) aren't being used to guide which bottles get added first.
The FitAquor hits all four core criteria: confirmed Shopify, confirmed Meta ads signal, ~$4.2M estimated revenue (well above the $1M floor), and a reachable decision-maker (Phoebe Man on LinkedIn) — no red flags of any kind. The slight ceiling is a relatively modest stack (no Triple Whale, no ReCharge, no Intelligems) and $4.2M puts them solidly mid-market rather than high-budget enterprise, but this is a real, branded, hardware-product DTC business with genuine margin and operational maturity (21 employees, founded 2015, some funding).
Path to StartThe biggest CRO opportunity is likely the product-discovery and conversion funnel — they have a product finder quiz, multiple collections, and bundle pages, all of which are high-leverage A/B test surfaces where CLC can move revenue directly; James should approach through Phoebe Man and anchor the conversation on how incremental lift on a $4M revenue base compounds quickly, with the quiz and bundle pages as the concrete proof-of-concept entry point.
Tech stack
ShopifyKlaviyoOkendoGorgiasAttentive
THE PROSPECT
Phoebe Man is Head of eCommerce and leads Shopify-led growth and web experience at Aquor — she owns the conversion problem directly.
Aquor makes premium flush-mount outdoor water systems (faucets, hydrants, accessories) — ~$4.2M revenue, ~21 employees, $1.68M seed raised in 2023, with a M&A offer signal in April 2025.
Stack is functional but lean: Shopify, Klaviyo, Okendo, Gorgias, Attentive — no testing tool, no attribution layer (no Triple Whale, no Intelligems), suggesting CRO is likely still intuition-driven.
Products run $245–$410 per unit — high-AOV hardware with a real education burden; customers genuinely don't know which hydrant they need, making funnel clarity unusually high-stakes.
How to open: "The product finder quiz is front-and-center on your homepage — are you seeing it convert browsers into buyers, or does traffic mostly drop off before completing it?"
TOP 3 CRO OPPORTUNITIES
The product finder quiz is a primary homepage CTA with no visible optimisation infrastructure — quiz completion rate and downstream conversion are almost certainly unmeasured and leaking revenue.
Bundle and kit pages are a dedicated collection but at $245–$410 AOV, upsell sequencing and bundle framing on PDPs likely isn't tested — small lift here moves significant dollar volume.
No A/B testing tool in the stack means every navigation, collection, and PDP layout decision is being made blind — there's no mechanism to know what's working across their multiple product lines and use cases (home, marine, lawn/garden).
The FitHari Mari is confirmed on Shopify with Meta ads traffic, a solid CRO-ready stack (Klaviyo, Okendo, Gorgias), $12M in funding, and 65 employees — signals of a real, scaled brand with genuine margin and product identity; revenue is unconfirmed but the funding, headcount, and free-shipping threshold ($80) suggest they're operating well above the $25k floor, likely approaching or in the $1M+ range, though not confirmed.
Path to StartThe clearest CLC opportunity is in the conversion funnel between paid Meta traffic and purchase — seasonal/collab product launches (Grateful Dead, Shep Rose, Nokona) create natural A/B testing windows, and Okendo reviews suggest social proof optimization is already a priority worth pressure-testing; James should verify revenue ballpark before investing heavily, and Lila Stewart on LinkedIn is the confirmed entry point.
Tech stack
ShopifyKlaviyoOkendoGorgias
THE PROSPECT
Lila Stewart is the co-founder and CEO of Hari Mari — a husband-and-wife brand born from a real traveler's frustration with low-quality flip-flops, now a recognized premium footwear label with retail and DTC presence.
Sells premium flip-flops and apparel; ~65 employees, $12M in funding, revenue unconfirmed but free-shipping threshold of $80 and active collab cadence suggest a scaled, healthy DTC operation.
Mature operator: Shopify + Klaviyo + Okendo + Gorgias is a fully wired retention and support stack — this isn't a brand still figuring out the basics.
Running simultaneous collab launches (Grateful Dead, Shep Rose, Nokona) signals a brand using limited-edition drops as a core growth lever — each one is a natural, time-boxed testing window.
How to open: "With the Grateful Dead and Shep Rose collabs both live at the same time — are you treating those as separate conversion funnels, or running them through the same PDP and checkout flow?"
TOP 3 CRO OPPORTUNITIES
Multiple collab PDPs ($120–$170 price points) are likely receiving paid Meta traffic with no differentiated landing experience — collab-specific pages with social proof and urgency could materially lift conversion on high-AOV drops.
Okendo is installed but review visibility and placement on PDPs hasn't been pressure-tested — social proof sequencing (star ratings above the fold, UGC near the add-to-cart) is a known lever on premium footwear with a fit-and-feel hesitation.
The $80 free-shipping threshold creates a natural AOV gap worth exploiting — no visible cart upsell or bundle prompt means revenue is likely being left at the cart stage on single-item orders below the threshold.
The FitOak Essentials is confirmed on Shopify with a sophisticated stack (Klaviyo, ReCharge, Yotpo) and active Meta ads signal, meaning paid traffic volume likely exists for CLC to test against; 34 employees suggests a real, scaled operation well above the floor, though hard revenue figures are unknown and no funding is on record, leaving exact scale unverified.
Path to StartThe subscription model (ReCharge integration, multiple SKUs with subscribe-and-save options) is the highest-leverage CRO surface — improving subscription conversion rates and AOV on the PDP/checkout flow is exactly where CLC's testing moves revenue; Lauren Harris is findable on LinkedIn and is the natural entry point, with James's angle being the direct link between CRO testing and subscription LTV uplift.
Tech stack
ShopifyKlaviyoReChargeYotpo
THE PROSPECT
Lauren Harris is CEO of Oak Essentials, a clean luxury skincare brand founded by lifestyle icon Jenni Kayne in 2021 — Lauren runs the operation day-to-day while Jenni carries the brand equity.
Sells a tight, premium body and face care range (PDPs range $17–$98) with subscribe-and-save across every SKU; ~34 employees, no funding on record, revenue unverified but stack and headcount suggest real scale.
Sophisticated operator: Shopify + Klaviyo + ReCharge + Yotpo is a retention-first stack — they've already bet on subscriptions as a growth lever, not an afterthought.
Every single product on the homepage has a subscribe-and-save option with four delivery cadence choices — this is a brand that lives or dies by subscriber LTV, not one-time AOV.
How to open: "You've built the subscription infrastructure — ReCharge, four delivery cadences, 15% discount baked in everywhere. What does your subscribe-to-one-time purchase ratio actually look like right now, and is that the number you're trying to move?"
TOP 3 CRO OPPORTUNITIES
The PDP subscription toggle is present but the default selection appears to be one-time purchase — no visible nudge, urgency, or framing that positions subscribe-and-save as the smarter choice, leaving recurring revenue on the table at the highest-intent moment.
The Skincare Quiz exists but there's no visible evidence it feeds into a personalized subscription bundle or post-quiz upsell flow — a high-intent segmentation tool that likely drops traffic back into a generic collection page.
Promotional incentives ("complimentary mini balm on $25+", free shipping at $50) are stacked in the header bar but AOV-based upsell logic at cart or checkout appears absent — no visible bundle prompt or "add X to unlock" mechanic to lift basket size before purchase.
The FitConfirmed Shopify, Klaviyo + ReCharge stack, Meta ads signal detected, and ~$1.5M/yr revenue clears the $1M baseline - all four of James's core criteria are technically met, but the $45.6M in funding against only ~$1.5M in revenue is an unusual mismatch that suggests either heavy retail/wholesale concentration (DTC may be a small slice of total), slow growth post-raise, or the brand is burning capital without scaling the online channel proportionally, which affects how much CRO lift is actually available on the Shopify store.
Path to StartThe ReCharge integration is the single highest-leverage entry point - a subscription-based organic baby food brand lives and dies on subscription conversion rate and retention, so CLC's pitch should be anchored to subscription funnel optimization (PDP-to-subscribe conversion, bundle/upsell flow, churn recovery). Before James invests heavily, he should verify what percentage of revenue is DTC Shopify vs. retail/wholesale, since the funding-to-revenue gap suggests Shep may not be the primary growth lever if retail dominates the P&L.
Tech stack
ShopifyKlaviyoReCharge
THE PROSPECT
Shep Kowalski is Head of Marketing at Amara Organic Foods, an organic baby food and toddler snack brand — he's the person controlling the DTC growth lever, not the CEO.
Amara sells powdered baby food and dissolvable snacks (Smoothie Melts, Fruit Bites, Oat Melts); raised $34M total including a $20M Series B in March 2024, but Apollo pegs DTC revenue at only ~$1.5M/yr — a significant gap suggesting retail/wholesale dominates the P&L.
Stack is mature for the size: Shopify + Klaviyo + ReCharge + ReferralCandy — subscription infrastructure is live, email flows presumably active, referral program in place; this is not a beginner operation.
The funding-to-revenue mismatch is the most important context: $20M raised 15 months ago with ~$1.5M in online revenue means either the Shopify channel is a small piece of a larger wholesale business, or DTC growth has stalled post-raise — worth clarifying before scoping any engagement.
How to open: "You've got ReCharge live and a referral program running — where does subscription revenue sit as a percentage of your total DTC mix right now?"
TOP 3 CRO OPPORTUNITIES
The homepage leads with a fragmented navigation (shop by age AND by product type) but no clear primary conversion path — new visitors have to self-sort without a guided funnel or hero offer anchoring intent.
ReCharge is installed but there's no visible subscription merchandising on the homepage — no "subscribe & save" framing above the fold, meaning the highest-LTV purchase option isn't competing for attention at the entry point.
The free shipping threshold ($75+) is high relative to likely average order value for a snack brand, and there's no visible threshold progress bar or bundle prompt to close the gap — a classic AOV leak in the cart.
71B
Cash Walcome
Chief Executive Officer · Aquor Water SystemsShopify
The FitAquor is a real, branded DTC product (flush-mount outdoor water systems) on Shopify with a solid mid-market stack: Klaviyo for email, Attentive for SMS, Okendo for reviews, Gorgias for support — signals of an operator who invests in infrastructure; Meta ads signal is confirmed, so paid traffic volume exists for CLC to test against; revenue is unknown but 21 employees + ~$1.7M in funding + a sophisticated multi-tool stack strongly suggest they're operating well above the $25k floor, likely in the $500k–$2M range, though unconfirmed whether they've cleared the $1M/year bar; no red flags.
Path to StartThe highest-leverage CRO opportunity is almost certainly the product-finder quiz and bundle/kit pages — Aquor sells a system with multiple SKUs and compatibility decisions, meaning funnel clarity and conversion from consideration to purchase is the core problem CLC solves; James should prioritize confirming revenue scale before investing heavily, then approach through Cash Walcome with the angle that their stack is already mature enough to run serious A/B tests and the product complexity (hydrant selector, bundles, accessories) is exactly the type of funnel where CLC's testing compounds quickly.
Tech stack
ShopifyKlaviyoOkendoGorgiasAttentive
THE PROSPECT
We could not verify this person's public profile — founder background unconfirmed.
Aquor sells premium flush-mount outdoor water systems (hydrants, valves, accessories) — $245–$410+ AOV, ~21 employees, ~$1.7M in funding, revenue unconfirmed but stack investment suggests well above the $25K floor.
Mature operator: Shopify + Klaviyo + Attentive + Okendo + Gorgias — full retention and support layer already in place, meaning testing infrastructure is a real conversation, not a prerequisite.
Patented product with 20+ years of marine heritage, multiple design awards, and a multi-SKU system requiring active purchase guidance — this is a considered, high-intent purchase, not impulse.
How to open: "You've got a product-finder quiz and a full bundles collection already live — are those pages converting the way you'd expect, or is that where you're seeing the most drop-off?"
TOP 3 CRO OPPORTUNITIES
The product-finder quiz is doing real work as a navigation tool, but quiz-to-cart conversion is notoriously leaky — the result page recommendation is almost certainly the highest-leverage single template on the site.
The kits and bundles collection exists but with a complex multi-SKU system, bundle page clarity — what's included, why this combination, what you'd pay separately — is where hesitation likely compounds and AOV gets left on the table.
Product pages carry strong social proof (54 reviews at 5.0 on the best-seller) but high-ticket, installation-dependent purchases typically need objection handling lower on the page — compatibility, install difficulty, frost-free specs — that most PDPs underserve.
The FitMAËLYS is a legitimate, well-funded DTC beauty/body brand at ~$100M/yr revenue with a real decision-maker (Rom Ginzburg on LinkedIn) and $34M in funding — scale and brand quality are not in question — but the hard requirement is NOT met: Shopify is confirmed FALSE, and no Meta ads signal was detected, meaning both of CLC's two non-negotiable infrastructure pillars are either absent or unverified.
Path to StartBefore any investment here, James needs to independently confirm what platform MAËLYS actually runs on (the URL resolves to what looks like a custom or non-Shopify stack) and whether paid Meta traffic is genuinely active; if either remains unconfirmed or wrong, this is a dead-end regardless of revenue, because CLC's entire offer is Shopify-native and traffic-dependent — the scale is right but the foundation to deliver CLC's work is not confirmed present.
Tech stack
Yotpo
THE PROSPECT
Rom Ginzburg is the Founder & CEO of MAËLYS — a data-driven operator who publicly tracks campaign performance at the metric level and led the brand's expansion into Ulta retail.
MAËLYS sells clinically proven body care (sculpting, firming, stretch marks, anti-aging) at an estimated ~$100M/yr revenue with $34M in funding — serious DTC scale with a growing retail footprint.
Operationally sophisticated: runs Yotpo for reviews/loyalty, has a branded rewards club, a "Try Before You Buy" program, and concern- and body-part-segmented navigation — this is not a basic store.
⚠️ Platform flag: Site does not appear to be Shopify — custom URLs, custom asset CDN (wown.maelyscosmetics.com), and no Shopify signals detected. This must be confirmed before the call goes anywhere.
How to open: "Rom, you mentioned the body serums launch drove a 50% spike in site visitors and one of your best sales weeks ever — what did your conversion rate actually do during that window?"
TOP 3 CRO OPPORTUNITIES
The HEROES bundle is listed as out of stock on the homepage best sellers section — their highest-ticket item is dead traffic with no back-in-stock capture visible, which is a direct revenue leak at scale.
The "Try Before You Buy" program sits as a top-nav item with no visible urgency, social proof, or conversion framing on the homepage — a high-intent offer that appears to be underselling itself.
Concern- and body-part-based navigation creates multiple entry paths but no visible guided quiz or diagnostic tool — a significant missed opportunity to personalize and increase AOV for first-time visitors who don't know where to start.
The FitGarmentory is NOT on Shopify - it's a marketplace/aggregator platform for indie boutiques running on a custom stack with no detected tech signals, which is a hard structural disqualifier for CLC's entire Shopify-based CRO offer; revenue at ~$3.8M/yr clears the size floor and Meta ads signal is present, but the platform mismatch makes this functionally unworkable regardless of traffic or scale.
Path to StartThe Shopify disqualifier is the ceiling here - CLC cannot deploy its testing infrastructure on a custom marketplace platform, so James should not invest time unless direct verification reveals a separate Shopify-powered storefront or sub-brand that isn't surfaced in the data; absent that, this lead should be deprioritized in favor of confirmed Shopify operators at comparable revenue.
Tech stack
Not detected
THE PROSPECT
Sunil Gowda — Co-founder and CEO of Garmentory since 2014, also the technical mind behind the platform (seasoned iOS engineer, product background); he built this, so he knows the stack intimately.
Garmentory is a curated indie fashion marketplace aggregating 1,000+ boutiques and emerging designers; ~$3.8M/yr revenue, ~50 employees, $7.46M raised (last round Seed, 2016 — no institutional fuel recently).
More sophisticated than it looks: custom-built stack, personalized feed, a rewards/loyalty program, resale vertical (The Loop), and in-house editorial (The Thread) — this is not a scrappy dropship site.
Hard disqualifier: Garmentory runs on a proprietary platform — not Shopify. CLC cannot deploy its testing infrastructure here. This call has no clear path to a deal unless Sunil reveals a separate Shopify-powered brand or sub-property.
How to open: "Sunil, you've built a custom stack from scratch — are any parts of the Garmentory ecosystem, like a vendor-facing tool or a sub-brand, running on Shopify, or is everything proprietary end-to-end?"
TOP 3 CRO OPPORTUNITIES
The personalized feed and rewards program exist, but revenue has declined 3.2% over the last three months — there's a visible retention or activation gap that CRO could address if the platform allowed it.
The marketplace model creates a fragmented checkout experience (multiple boutique sellers, tariff transparency complaints flagged by BBB) — high abandonment risk at the point of purchase decision.
Meta ads are running but the site has no detectable optimization layer; paid traffic is likely landing on an unconverted marketplace browse experience with no A/B testing infrastructure in place.
The FitDisqualified: No ecommerce signals - not a store
Path to StartHard pass - does not meet CLC's core criteria.
Tech stack
Not detected
THE PROSPECT
Carly Quaglio is Head of Marketing at WellTheory — an RD-turned-marketer who joined because of her own autoimmune lived experience, giving her unusually deep product empathy.
WellTheory is a virtual autoimmune care membership platform (coaching, app, lab tracking) — ~$1M estimated revenue, $26.2M raised total including a $14M Series A led by General Catalyst.
Built on Webflow (not Shopify), with a membership/subscription model and a separate app (app.welltheory.com) — no visible A/B testing tooling or CRO infrastructure detected.
They have a B2B2C angle (employer benefits / claims reduction) running alongside DTC membership — two distinct conversion funnels with very different buyer psychology.
How to open: Your homepage pushes visitors toward "Check Coverage" for the employer path and "Join Now" for DTC — how are you thinking about the split between those two acquisition flows right now, and which one is the bigger growth lever?
TOP 3 CRO OPPORTUNITIES
The "Join Now" CTA on the homepage anchors to # — it goes nowhere, which means the primary DTC conversion path is currently broken or gated behind an overlay with no clear fallback.
The membership page likely has to do heavy lifting converting skeptical, high-anxiety patients who've been dismissed by doctors — there's no visible social proof sequencing or objection-handling above the fold to earn that trust quickly.
With two audiences (individual members vs. HR/benefits buyers) sharing the same homepage, there's no traffic segmentation or personalized entry path — both audiences are getting a diluted, one-size-fits-all first impression.
Outbound Lead Report